All activities relating to the advertising and promotion of products are fully in line with the code of conduct applied by the Greek Advertisers Association and the Hellenic Association of Communications Agencies (see also indicator 417-3). Marketing officers participate in training programs and seminars and so are up to date on best practices and new regulations.
Marketing KPIs
|
No. of CALYPSO
petrol stations
|
2012
|
2013
|
2014
|
2015
|
2016
|
2017
|
2018
(target)
|
|
54
(48 brand EKO & 6 brand BP)
|
90
(60 brand EKO & 30 brand BP)
|
139
(77 brand EKO & 62 brand BP)
|
166
(88 brand EKO & 78 brand BP)
|
181
(95 brand EKO & 86 brand ΒP)
|
201
(108 brand EKO & 93 brand ΒP)
|
222
(120 brand EKO & 102 brand ΒP)
|
|
Average number of training man-hours per person (service stations’ managers, owners and employees)
|
2012
|
|
2014
|
2015
|
2016
|
2017
|
2018
(target)
|
|
499/251
1.99 average training hours per employee
|
|
2,237/284
7.9 average training hours per employee
|
9,982/1,712
5.8 average training hours per employee
|
8,705/2,731
3.2 average training hours per employee
|
13,168/4,194
3,1 average training hours per employee
|
10,348/3,380
3.06 average training hours per employee
|